Operational Management at Mcdonald Essay Example for Free

Operational Management at Mcdonald EssayOne aspect of facilities layout for McDonalds is that when customers come into the building, they line up in one of several lines and carry to be served. In contrast, customers at Wendys argon asked to stand in one line that snakes around the front of the counter and to wait for a server to buy the farm available.a) What is the rationale for each come on?b) Which approach do you favour from (1) a customers perspective and (2) managements perspective? Explain. ARationale for McDonald approachMcDonalds success had been built on four pillars limited menu, fresh food, fast attend to and affordable price. Intense competition and demands for a wider menu drive-through and sit-down meals encouraged the fast food heavyweight to customize product variety without hampering the efficacy of its supply chain. McDonalds use assembly line procedures in their kitchen for mass production so as to keep prices low. Speed, service and cleanliness is one of the critical success factors of the business. Lining up in one of the several lines tied into McDonalds capability statement on speedy service, readiness and good customer service.Each staff at McDonald is trained to change roles within shifts and this makes resource management during peak and off peak hours manageable. At e real(prenominal) times there is enough staff on hand to take c atomic number 18 of business and overall effectiveness is improved Drawback to this approach includes huge letting space to accommodate large operational facility. It could also become very costly on staff training. Workforce productivity are not usually related to the number of staff working on a task, and productivity variance may tilt negatively for McDonalds on this. Operating cost are very high and unless this is well managed, it may not necessarily be profitable. Rational for Wendys approachThe rationale for Wendys old fashioned hamburgers could be traced to the register of unsuccessful attempts to outperform the competition which created the low profile structure. Wendys headquarters shifted to Dublin after a merger with Triac, Arbys parent company and the very conservative style ofEuropean business. Structure of business is very simple and easier to manage it does not envisage much growth and cater mainly for the shadower line. It will gather up less space and resources to manage. Also less inventory and therefore less operating cost, however this will also impact on profitability. Drawback to this approach includes disorganized premises during peak hours, unsatisfied customers due to longer wait times for service. Wendy at some point was also suspect for cleanliness and this approach would add more to the problem.Managers PerspectiveThe two approaches shows different business and strategic objectives. McDonald approach depicts a growth oriented organisation that wants to create market lateralization in the sector. Wendy concentrates on its core traditional p roduct, so that those who appreciate the product will be kept in the customer chain. The McDonalds style will require acquisition of new business skills and technology while Wendy traditional styles will require less technology. Looking at the management styles, McDonalds is poised to remain the leader in the food chain industry with concentration on their supply chain system and product differentiation methods. McDonalds work with farmers to ensure that produce are sized right and grow to specification, while Wendy concentrates mostly on the beef. With these different styles, McDonalds will be my preference for growth and bottom line. Wendy cannot compare to Mac in the business because more and more happy customers are trooping to Mac for what they see as 21 century improvements.