Frequent Shopper

University of Phoenix Jan 07, 2010 INTRODUCTION Kudler Fine Foods is a local upmarket specialty food for thought store located in the San Diego metropolitan area. The company has tether locations (La Jolla, Del Mar and Encinitas) (Apollo group, Inc., 2006). In install for Kudler Fine Foods to stay emulous, they moldiness maintain a competitive advantage by incorporating selective information systems planning into the goals of the establishment for continued success. With the implementation of the ghost Shopper Program, Itll trammel customers loyal and climax back to a given store. These programs accommodate stores to running and admonisher individual customers purchases and give them reward points found upon those purchases which can be traded in for in-store merchandise as soundly as right(prenominal) high end merchandise. EVALUATION For the last decade E-Commerce has became a screaming(prenominal) way for cust omers to shop, but Kudler Fine Foods currently does not numerate at any type of e-commerce systems in place which to garter maximize business. Kudler Fine Foods website lacks online products ordering, which limitation that ineluctably to be overcome.

By implementing the Frequent Shopper Program, it provide whollyow Kulder to track purchase behavior at the individual customer level (Apollo group, Inc., 2006). . This information will be significant when refining Kulders processes and offerings to best satisfy their valued customers (Apollo group, Inc., 2006). REQUIREMENTS The red-hot-sprung(prenominal) syste m that needs to be put into place should be ! easy to persona by all concerned as well as offer a secure bother point for all those who will be using it. This new system should rest of a main database that will hold the customers personal information, points, and purchases. to each one individual store will use the existing hard cash resisters to enter in customers information as well as keep track of sales. The IT and purchasing departments also will need... If you requisite to get a full essay, order it on our website: BestEssayCheap.com

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