Improving Marketing in Viettel Corp

Shu -Te University College of Informatics Graduate School of cultivation circumspection pass over Improving the Management merchandising Information ashes in Viettel toilet Student?Nguyen Thu Hien consultant?Dr. Jia-Rong Wen Dr. Nguyen Huu Chau February, 2011 Improving the Management merchandise Information schema in Viettel Corporation Student?Nguyen Thu Hien adviser?Dr. Jia-Rong Wen Dr. Nguyen Huu Chau A Thesis Submitted to the Graduate School of Information Management College of Informatics Shu-Te University In partial Fulfillment of the Requirements For the degree of Master of Science in Information Management February 2011  discussion section of Information Management, Shu-Te University Improving the Management Marketing Information governing body in Viettel Corporation Student?Nguyen Thu Hien Advisor: Dr. Jia-Rong Wen Co-adviser?Dr. Nguyen Huu Chau snare Although there have been many studies on the ec onomic inspiration and results of application of MIS application in the firms, especially on the spot of application MIS in decision making process, not so many research or studies work on a specific case of application the MIS in marketing activities in a typical firm.

The motivation of this paper is therefore to shoot the role of a Management Marketing Information System in the specific case of Viettel Corporation, a leading telecommunication attend to provider in Vietnam. Through qualitative research, the test looks at the MIS implementation process at Viettel, the system?s benefits and difficulties, and attempts to draw a issue forth of i ! conclusions as well as implications to other Vietnamese corporations who would be conjure up in applying MIS systems for their marketing operations. Keywords: MIS, MkIS, MIS implementation. ii Acknowledgements I would like to support this fortune to express my gratitude to all those who have helped and support me during my MIS extend and study. maiden of all, I would like to...If you want to get a blanket(a) essay, order it on our website: BestEssayCheap.com

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